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«Communications in Advertising and PR» provided by the High Communication School

Dr. Thomas Winkelmann – Partner of HWC, took part in the intensive training course – «Communications in Advertising and PR» provided by the High Communication School for more than five hundreds local marketing and PR professionals from the different regions of Ukraine. The main goal of the presentation was to compare the business establishment procedures in Germany and Ukraine, and to advice regarding implementation of a reliable and trustful relationships between the local businesses in Ukraine.  Dr. Thomas Winkelmann clearly explained the direct connection between the quality of the relationships and the quality of the businesses involved, on the example of the German approach of doing business.