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Agriculture is currently the most important economic sector in Ukraine. Moreover, Ukraine is one of the leading countries in terms of agriculture and exports of agricultural products.

As part of the JCC Ukraine Chapter, a webinar, moderated by Sven Henniger, Head, JCC Ukraine Chapter and Partner at Henniger Winkelmann Consulting, was held on 17 June on the topic “Ukraine’s Agribusiness: New Opportunities”.

Keynote speaker at this event was

  • Alex Lissitsa, President of Ukrainian Agribusiness Club and CEO of Warsaw Stock Exchange listed agricultural company IMC.

In addition to the current facts and figures, the presentations on the future challenges of agriculture in Ukraine were of great interest. According to Mr. Lissitsa, the following things have to be mastered in the future in order to keep Ukrainian agriculture on the road to success:

  • Land Market Introduction
  • Watermanagement due to the Climate Change
  • Rural Developments and Social Responsibility
  • Increasing Commodity Prices
  • Coronavirus Consequences
  • Technological Improvements
  • and the lack of Human Capital

Our keynote speaker is particularly committed to the last point. Technologization and increasing complexity in agriculture make him personally optimistic that many IT-savvy Ukrainians will be able to get more enthusiastic about interesting challenges in agriculture in the future – his motto therefore: “Make Agribusiness in Ukraine sexy again!” The current agribusiness market also offers many opportunities for new entrants.

We would like to take this opportunity to thank Mr. Lissitsa once again for his interesting and inspiring presentation. A big thank you also goes to Dorit Sallis from JCC for organising the event and to the Ambassador of Ukraine in Switzerland, Artem Rybchenko, for his active support of the webinar.

We look forward to further interesting events.

Make Agribusiness in Ukraine sexy again

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